The pandemic COVID-19 has cleared a lot of ground in today’s business world, and there is no big question about it, that to compete in today’s competitive market you need a strong online presence. We are not just talking about Instagram page, Facebook page or free blog pages etc. Instead, you need a well thought out, optimized marketing strategy that includes online office, social and mobile components. Why? Because this is where your consumers or clients are searching. In fact, the average consumer will first consult search engines for the products or services to get before making a purchase. So if you run a local business, regardless of your geographic target area, you’d better be thinking online, social and mobile. The first component and perhaps the most essential of this strategy is your company website.
Consumers nowadays expect local businesses, regardless of size, to have an online presence, but not just any online presence, a responsive online office or shop. Why this? Because they don’t buy from any businesses they can’t find online. Online testimony travel very far to do the marketing when you deliver great services or products, but this can’t work for you when you are not online already. So why do you need a website and how can you be sure it’ll convert those online shoppers into buyers?
Your Website makes you discoverable in Search Engine Results
Majority of consumers do not just search online for companies far away from them to do business with; specifically, over 90% of online experiences start with a search engine, and clearly half of this searches are for local businesses, most especially businesses around them.
So, to make sure you are easily found online, connect with you and your businesses, you need to have a search-optimized company website that can rank well in search engine results
Your Website Takes Your Business Close To Buyers
Studies have shown that people tend to take to their computers or mobile devices to search for things that are close to them. In fact, 8 out of 10 consumers use search engines for local information, therefore it is important to have an optimized website so you’ll appear in search results. To be clearer on this, these searches aren’t just surfing the web without purpose, but over 80 percent of searches for local business on a mobile device or web, either call or visit the business within 24 hours. Having a website allows searchers who are looking for a business within close proximity to discover your business and get in contact with you.
Your Business Website Helps You Build Great Business Credibility
When it comes to the business of convincing consumers to buy, first impressions goes along way. The experience gives consumers great pleasure to RECOMMEND you to friends and relatives, give GOOD TESTIMONY about you, and keep coming over and over again. Having a professionally designed, thorough and easy-to-use user experience website can help you to more easily convince potential customers that you are a reputable organization, one they can do business with.
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Your Website Makes You Stay Open 24 Hours A Day
This clears the fact that your Website automatically prompt your business to stay online 24 hours a day, 7 days a week, and all over the 12 months of the year. This means that even when your staff is not available to interact with people looking to do business with you, your website is accessible and able to provide helpful information, serve as a point of contact or even allows customers to make purchases or submit orders, hope you are seeing the wonder.
You need a website as your Digital Business Card
Your prospective buyers or customers spend an average of 6hours everyday on their mobile devices. So, having discovered where people are spending their time, it’s essential to have accurate information about your company or business accessible in that space.
A website acts like a digital business card for a company or business as the cast maybe: people can reference it again and again for things like contact information, names of employees, services offered, product stores and many more.
You Need A Website Because Your Competitors Already Have One
If you are considering staying relevant and competitive within your field or business area, it’s important that your business have a footprint online—it not only helps you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business. Assuming 40 percent of small businesses don’t have their own website, 60 percent of them do. This means that the majority of small businesses DO have a presence online, and it’s likely that your competitors have a website that is appealing to people in your area already, think.
Having A Website Help Your Business Grow and Project Your Brand Image
Thinking of expanding your business and bringing in new customers, then having a website is an important strategy. Small businesses who have experimented with launching a website report being happy with their success. Surveys on small business’ websites show that over 79 percent of companies that launched sites saw their business grow, and over 95 percent of small business owners would recommend having a website to other small business owners even at a time like this. A website is a good place to own your brand, it’s the ideal forum for you to shape the narrative about your company.